Working with a sync rep may be the shortest route to making a living as a musician. Have I got your attention? Sync reps pitch your music to music supervisors for placement in television, film, video games, and advertisements. More video content is created today than during any other time in history translating into more opportunity for musicians as most content includes not just one but multiple syncs or placements. Read on to learn about all things sync rep related. Consider following the link in the article to learn or for a quick refresher course on the basics of sync licensing.

• Sync reps have relationships with decision makers who license music. They curate rosters of music they believe in and make the process as easy and efficient as possible for the music supervisor. 
• Find sync reps by looking up artists similar to you and seeing who represents them for sync or by paying attention to music on film or television and looking up who put a deal together when you hear or see something compelling where you think would your music could fit.
• Pitching a sync rep is a lot like pitching a label, management company, or agent. Do they work with artists like you? Do you feel like you may fill a gap in their roster? 

• Be prepared to do an exclusive deal with your sync rep. That’s how they ensure an easy transaction for the other party they’re pitching to on your behalf.
• If you do not own 100% of the rights to your compositions and recordings make sure you have a written agreement with the other rights owners to avoid anything that could get in the way of doing deals quickly.
• Referrals are key. If possible, find a way to get a warm introduction to a sync rep. In the absence of that, do your homework and make your attempt as personal and effective as possible. When a sync rep shows interest, take a beat. See if you can speak to another artist on their roster to learn about their experience. Watch out for reps who over-promise. There is no guarantee of when or how your first sync will come to be.

Placements don’t rely on how big your following is or how many streams you had last week. If your song fits the need, then it’s got a shot. It’s that simple. Increase your chances of getting syncs by hiring a specialist with a solid reputation and relationships to get the placements for you.

Please visit The Disco Blog to view the full article by Shannon Lee Byrne.