Your mailing list is one of your most valuable assets. Yes, the newest, hottest social media platform is getting everyone’s attention, and you should definitely engage there, but your mailing list is, quite simply, the most direct, personal access a fan could give you other than their phone number or a couple of nights on their couch. Read on to learn how to entice fans by incentivizing them to give you their email address (and while you’re at it, ask for their @usernames, birthdates, and shirt sizes so you can surprise and delight them with your personal touch!)
- Exclusive Download
- Personal engagement
- Discount on merch
- Free piece of merch
- A promise of exclusive or early access
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