You’ve been trying all sorts of tactics to engage your community but you just can’t seem to build an audience. Have you considered harnessing the power of video? Perhaps creating and posting videos seems daunting to you, but it can absolutely be the key to your success. First off, videos are prioritized by social media algorithms. Second, videos promote higher levels of engagement. Third, videos are shared 12x more than all text and image posts combined. You read that right. Read on to learn more about how to use videos to promote your music.
- You don’t need fancy equipment. Start with what you have and invest in equipment as you prove your process works.
- Make a music video – seems obvious, but also laborious and time-consuming
- Record yourself playing cover songs – you can knock these out faster enabling yourself to post more frequently
- Record yourself explaining or teaching how to play your songs
- Post backstage footage of you and your band – fans want access, grant it to them
- Don’t just write an email, post a video in which you share the same info straight into the camera
- Go live – turn on the camera and just go for it! Be sure to prime your community that you’re going live to give time for word to spread and an audience to join
My favorite line in this entire article is to “start with what you have.” Turn your phone on yourself and start performing, talking, explaining, and sharing. Your fans want access to you. Some want to learn how to play your tunes, others just want to know you better. Video is the best medium to build your audience through social media.
Please visit TuneCore to view the full article by Chelsea G. Ira.
