You’ve put the work in. You wrote great songs and called in every favor to knock out a killer record and now you’re thinking about how to approach your album release. You want to make it pop and you know social media is going to be a big part of your marketing push. But your following isn’t big enough to consider yourself an influencer. Don’t sweat it! Harness the power of influencer marketing to get a ton of ears listening to your tunes while also hitting the turbo button on building your digital following.
- An influencer is anyone with a huge social media following.
- In the music space, an influencer may be an established artist, content creator, or critic.
- You’ll get a boost from anyone with a huge following giving you a shoutout.
- Quickly build credibility by getting a celebrity to post about your music.
- One post does not a campaign make. Get posts by a bunch of different influencers to spread the word and get the most bang for your buck.
- When choosing who to work with, dig in a little. Watch out for bots!
- Use channels where you and your fans hang out, but also explore new channels where your new fans hang out.
Oh hey, don’t forget, while you may be able to tap your network for introductions to influencers who will hook you up, this is business – be prepared with a budget and suggestions for what the influencers’ post might say or look like.
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