You know what? I think James Shotwell gets it. He writes a pretty good advice article and uses lines and sentiment I favor like imploring you to put the work in to improving yourself and your craft. In this article, James tackles the original form of marketing – word of mouth. Word of mouth marketing is the best way to cut through the noise. There’s nothing more powerful than hearing that you should check something out from someone that you know and trust. That’s what word of mouth marketing is all about.
So, the simple truth of how to increase word-of-mouth marketing is to engage the people who already love you the most. They’re already talking about you anyway, so be awesome to them. Surprise and delight them with DMs, @mentions, Tweets, and texts and watch your reach grow!
Please visit Haulix to view the full article by James Shotwell.
- Be yourself and put your own twist on every marketing strategy – you know your fans best, trust that.
- Focus on the fans who find their way into your comments, DMs, and email inbox. They are your most valuable fans and are already telling their friends about you.
- Make it easy for your fans to share your posts by posting fun, authentic, and engaging content that provides a glimpse into your life and journey.
- Don’t fake it. Put the work in and make great stuff. It’ll pay off with increased engagement and shares.
