You may not be ready to hear this, but to sustain a career in the music business, you’re going to have to devote time and effort to continue learning about the music business. Let your passion drive your need to learn more to protect yourself in contract negotiations or how to get the most out of each social media platform. Use your creativity to think of business in ways that people haven’t considered before. Approach your career as you would approach running a bootstrapped startup. 

• You have to roll up your sleeves and put in the work.
• Be professional – plan and set deadlines. Use a calendar and stay organized. Never miss a meeting or forget to follow up with your action items.
• Invest time each week to learn something new about the music business.
• Build processes that make the basics easy, then step up your game with collaborations and partnerships.
• Consider creatively using other parts of your life to feed into your music career – like performing at the company retreat or using your music in a presentation deck.
• Keep your head up and be prepared for hard times. Often, the most successful moments come from regrouping after a setback.

Running a startup is a constant cycle of trial and error – refining strategies and processes until you’re getting the desired effects from your efforts. Do the same for your music career, and you’ll be on your way to building a fulfilling career and a sustainable business.

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